Bratz (dolls)

Bratz is the name of a line of 10-inch (254 mm) dolls produced by MGA Entertainment starting in mid-2001. They are created in two genders, "Boyz" having followed Bratz "girls" shortly after the girl dolls entered the toy market.

Toy designer Carter Bryant is responsible for the development of the Bratz line. In 2000 he met with Isaac Larian the CEO of Micro-Games America Entertainment (MGA Entertainment).^[1] There, Mr. Bryant presented his pictures and Mr. Larian found that the concept sketches enthralled his daughter, Jasmin who was visiting the office at the time.

Bratz dolls are characterized by over-sized heads; with big, wide eyes, full lips, a very small nose, short body, and shoes that can be snapped on and off. The original four characters were Cloe, Sasha, Jade and Yasmin (based on CEO Isaac Larian's own daughter, Jasmin). Over the course of the lines that followed, Meygan (who "moved away" for a while and then came back), Dana, Fianna, Nevra, Tiana, Kumi, Felicia, Katia, and Kiana (who has been officially discontinued, see below) have joined the "Bratz Pack," most of whom were introduced either with playsets or as collector's edition dolls. Four sets of "Twiins", Roxxi and Phoebe, Tess and Nona, Oriana and Valentina, and Krysta and Lela, have also joined the Bratz Pack. Oriana and Valentina, were later joined by their identical triplet sister, Siernna, in a special "Triiiplets" set. Character May Lin was produced once, as a special collector doll wearing a Kimono as part of the Tokyo-A-Go-Go collection, and subsequently discontinued due to the culturally offensive nature of her name. New members of the Bratzpack to debut in 2006 include Lilee (the 2006 Sweet Heart), Leah (Spring Break), Wicked Twiins Ciara and Diona, 4th edition Twiins Krysta and Lela, and Sisterz Kiani, (not to be confused with the aforementioned and officially discontinued Kiana) and Lilani.